Wallonia, at the heart of European logistics
Wallonia offers direct access to a large majority of the European economic market: in one day, it is possible to cover a radius of 500 km and serve an area that includes about 20 of the largest cities in Europe offering a total of about 500 million consumers.
Located in the "European blue banana" which concentrates most of the continent's logistics activities, Wallonia is ideally placed for both incoming and outgoing flows.
When it comes to imports, Wallonia has a direct and multimodal link with the Benelux seaports. For fresh and urgent products, it has its own freight-oriented airport (Liege Airport). For export, a distribution center located in Wallonia enables rapid access, for example, to the German market, its road network being less saturated than in several competing regions.
Wallonia, 3rd most attractive region in Europe for locating an e-commerce distribution centre*
It obtains the top score among the Top 6 regions (PwC study) for ‘work flexibility’ and has committed to a vast investment plan (€300 million) in favour of the digital economy: Digital Wallonia, one of the measures of which aims to favour e-commerce by acting on the value chain.
* PwC study commissioned by the Flemish Institute for Logistics (VIL)
If we add to this a qualified and multilingual workforce, a robust supply chain and an advanced supplier network and the existence of a cluster devoted to the transport and logistics sector, it is not surprising that major multinationals, such as Skechers, Baxter, Colruyt, Havaïanas and many more, have chosen Wallonia to locate their distribution centre, manage their supply chain and develop their electronic commerce operations.
Global Retail E-Commerce Index 2015 by A.T. Kearney
Wallonia is 4th out of 50 regions in Europe in terms of attractiveness for logistics stakeholders and is the first region in Belgium - PwC study June 2017
World Bank 2016