Belgium is ranked 13th out of 50 countries worldwide, notably ahead of the UK, Japan, France and the US, according to the Country RepTrak rankings published by consultancy firm Akkanto.
Each country’s reputation is ranked based on four criteria: confidence, esteem, admiration and respect, along with public perception of sixteen aspects including safety as a tourist destination, beauty, friendliness and warmth of its people, a progressive social and economic policy, an effective government, etc.
The study, performed online between January and March 2013, sought the views of 27,000 citizens of G8 countries who measured the reputation of fifty companies specific to the each country.
“The stability of Belgium’s reputation abroad is a real asset, even more so in these times of crisis and austerity. We Belgians are not always aware of this positive image we have abroad“, is the view of Walter Gelens, a partner at Akkanto.
Belgium notches up a score of 67.1 out of 100, compared with 76.6 for Canada in top position and 21.2 for Iraq at the bottom of the rankings.
The US is ranked 22th, with China 44th and Japan in 14th place. Economic power does not therefore appear to be an important criterion in gauging reputation.
Belga – Thursday 27 June 2013