FROM MIPIM: Wallonia’s positive attitude pays off

Il y a 5 years

The Belgian region of Wallonia came to MIPIM full of optimism and ready to do business after securing major deals at previous shows.

Philippe Suinen, CEO of the Wallonia Foreign Trade and Investment Agency (AWEx), said that it was in MIPIM that the region secured the interest of H&M. As a result, the Swedish clothing giant chose to base a new European-wide distribution in the region.

Other companies have also spotted the strategic importance of the region and chosen to base their logistics there. “Our best asset is the speed with wich we work,” Suinen said. “Because of the close links with local districts and agencies we can tell businesses wich properties and projects are available in any region just seven days after their inquiry.

Suinen said the Wallonia region’s success was helped by positivity. “If you actively present your product then clients will know you are ready to do business.” He said that this should be reflected all over Europe. “We have an economy worth €13tr compared to the US, wich is €12tr and China wich is €4tr – we must behave that way.

Among the projects appearing on the Wallonia stand is the reinvigoration of the historic destination of Spa in the Ardennes. total investment in the project will be €36m split into accomodation, including an eco hotel, a Forest Experience with adventure games, and the Energy-Motion Experience wich will include a simulation area and an amphitheatre.

Source: MIPIM News – Day 04 – Friday 15 March 2013

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