Following on from the launch of its new website (investinwallonia.pipa.globulebleu.com), the AWEx ‘Foreign Investment’ division is now present on the major social networks in relation to corporate publicity, under the banner ‘Invest in Wallonia’.
At the start of spring this year the old ‘Office for Foreign Investors’ site saw winds of change whistling through its online presence. The website has undergone a total facelift: It’s clearer, more ergonomic, more detailed, more comprehensive, more dynamic and more interactive, too. Moreover, the agency is now complete with a Twitter account, Facebook page and a new discussion group at Linked IN. All these new features will not merely raise Wallonia’s profile on the Web but, above all, better meet the needs of web-surfers on the one hand, and address the queries raised by potential foreign investors on the other.
By keeping track of the Twitter account, you’ll be kept informed of all the news relating to investment and setting up companies, Wallonian representation initiatives and foreign missions. Some actions by AWEx partners will also be relayed in good due time together with press releases, and even some scoops that could turn out to be interesting in more ways than one…
The possibilities opened up by the Facebook Timeline will let you monitor the progress of some investment dossiers over time, the running of exhibitions and trade fairs in which the agency is taking part abroad, plus news from foreign agents. What’s more, you’ll have a facility to register directly for various special events organised by ‘Invest in Wallonia’ and its partners.
As far as the group created by Linked IN is concerned, it is aimed primarily at future foreign investors. They can hold discussions among themselves or with Wallonia’s interactivity experts, talk through the various options relating to setting up or expanding a company, tell their Success story, or reply to various exploratory questions.
A ‘green’ marketing campaign
Needless to say, there is no question of bringing the primary colour of the new branding of Wallonia into the discussion here, but there is certainly reason to mention industrial ecology. To promote its Facebook page, Invest in Wallonia called on the Liège firm DESIGNpoint to make some bags from promotional canvases used at trade fairs such as MIPIM in Cannes and SITL in Paris. These bags, which are the size of a laptop PC case, will form batches in a competition: web-surfers who share the Facebook page will be entered for a lottery with the chance to leave clutching a trendy shoulder-bag…